Brand 

Development

Our brand discovery approach is engaging, collaborative and challenging - getting the most out of our clients to create something authentic. 

You know your brand better than most but through our strategic process, we help you step-back to realise your unique values that will cut through the noise to engage and resonate with your targets. 

Fuelled by fresh coffee, our discovery workshops are designed to direct & define your brand strategy: 

• Brand heart - your beliefs, principles + vision, instilling a positive & consistent emotional experience – leading to reliance & trust 
• Visitor personas – explore their character traits, attributes (e.g. age, demography, & geography) & psychographic info (what makes them tick)
• Brand archetype – define who you are and more importantly, how to communicate that effectively to boost resonance  
• Competitor analysis - gain insights to identify your strengths and why customers should choose your brand 

We are now ready to start work on your brand concepts, identity & messaging; influencing how your brand is perceived before your customers even engage with you.  

Collaboration and continual feedback all play their part in making your brand development feel right - something everyone connected to your brand can identify with. 

Brand identity evolution: 

• Branding moodboard – compilation of a broad range of brand references and visual assets to inspire and influence 

• Brand messaging - how you communicate who you are across: tone of voice, positioning, value proposition & key messaging pillars 

• Brand ID concepts - exploring options across logo, typography & imagery – achieving alignment & consensus on a preferred route 

• Full brand identity & guidelines – your brand blueprint for all responsible for marketing & communication ensuring consistency & coherence 

Brand development isn't wrapped-up on launch but needs to be nurtured & fuelled over time by all who contribute and interact with it to realise its potential.  

This relies on meaningful, relevant & lasting brand relationships and we’re right here to help you on your brand journey, across all touchpoints including: 

• Online promotion - across multiple tactics - whether introducing your brand to new audiences or re-awakening old relationships - all leading to your core online presence  

• Offline – office wall wraps / print collateral / packaging design / investor decks / marketing plans

• Content creation - written & visual: photography, video, illustration, iconography etc.  

• Socials – promotional and informational channels primed for brand engagement  

• Creative campaigns – when you want to make some noise around a launch, key date or event