We 

are 

Salisbury. 

Pioneers 

past 

& 

present. 

Traditional 

& 

Original

Salisbury is competing for visitors, shoppers, talent and investment - and the competition is intense. To succeed and attract attention, Salisbury needs a clear and distinct message and digital platform. The people of Salisbury also need to work together - with a clear understanding of what the city needs to do to achieve its goals.

This is why a cohesive digital strategy for the city is vital - just as Salisbury has always been a hub for merchants, worshippers and travellers, this new digital presence needs to serve as an inspiring & relevant hub of cultural, entertainment and commercial information.

The core theme of this delivery was the promotion of Salisbury to a wider audience, both residents & visitors - through an energetic, distinctive, creative & imaginative approach – focussing on the here and now - what’s on and what’s next.

• Discovery is a proven method of revealing unique brand attributes and we established a clear link between Salisbury’s reputation & people’s desire to visit, study, invest, work and live there.
• We also learned that Salisbury is proud of its tradition of service and is further shaped by its commitment to craft and care – home to original thinkers, imaginative makers and independently-minded people.
• We must encapsulate these traditions & characteristics through this digital presence combined with the city’s vision, energy, imagination and spirit of collaboration – to ensure distinction and authenticity.

• Combining Discovery phase learnings with Information Architecture we mapped out key user journeys through user interface. ‘wireframes’, which strips out all styling so we could focus on the journey flow / functionality before applying the styling.
• This stage also reveal challenges to be solved and in Salisbury’s case we learned that the horizontal patterns of the brand-guide across all sections/pages would be difficult for the client to maintain.
• What also became clear was that listings and key information areas would become redundant if not updated frequently.
• This resulted in a hybrid approach for category pages with 'our picks' being a horizontal scroll and defined categories being displayed within a grid, allowing users to quickly delve into the content.

• Our website project marked the launch of this new brand – and exciting new brand identity.
• Our Designers had to take care to ensure that the website look and feel was compatible with this new branding - crafting components with brand assets such as colour-coding and shapes to clearly differentiate web sections.
• The bold and unique approach was conveyed through subtle interactions such as hover effects and abstract brand shapes have been used throughout to help section off and focus users throughout the site.

• Based on the Umbraco CMS, the site is mobile-first, reflecting brand values of being open and accessible – a search and navigation which support an intuitive user journey which excites and delights.
• The What's on-page is vital in providing fresh reasons to visit Salisbury now and plan a visit; providing users with a powerful filter system allowing users to easily refine and tailor results – especially on mobile.
• To enhance the UX, we incorporated an interactive & customised Google map; displaying all listings and allowing users to filter and refine results. When active, listing pop-up to display key info and allowing direct access the listing.
• Live cycling and running routes allow users to follow consecutive points, know their current location and explore nearby routes and places of interest.
• This new site serves as a catalyst for change, a foundation for focused strategic development across all sectors and an inspiration for visitors, residents, businesses & partners.