On-page tactics
Optimise your product pages
Before we kick off the marketing, our experts will make sure your website and landing pages are best set up to increase the percentage of visitors who take desired actions across full screen & mobile versions. By analysing user behavior, we are able to optimise elements such as design, content, and user experience to boost conversions. Through A/B testing, heatmaps, and user feedback we can pinpoint areas for improvement, leading to significant enhancements in sales and maximising the return on investment (ROI) of digital marketing efforts.
Upsell your products
For many ecommerce businesses, upselling and cross-selling can be more effective than acquiring a net new customer. Sometimes your customers don’t know that a premium product is available, or they may simply need more evidence to understand how an upgrade (or package) is a better fit for their needs.
We need to make sure your upsells are related to the original product with the benefits explained in full.
Reduce your abandoned checkout rate
Every time a visitor abandons their checkout without purchasing, means you are effectively losing money.
This happens a lot - according to the Baymard Institute, 69.82% of shopping carts are abandoned. One simple and effective method of reducing this is an email recovery campaign, which can convince your visitors to make a return visit and complete their original purchase. Could they have been persuaded with a discount or free shipping?
Capture more email subscribers
It's been around a long time but email marketing remains one of the most effective channels for driving first time & repeat sales.
Email offers a more personal interaction compared to the barrage of social posts and subscribers are still more protective of messages sent to their inboxes versus their social feeds. And with email, you have the flexibility to comunicate more information than a social post and can be as personalised as you need.
We can help with your email capture efforts to immediately grow your subscribers.
Engage online visitors with live chat
Live chat is great way to engage with customers who are browsing your site. Live chat platforms let you target browsers on certain pages, after they’ve been on your site for a certain length of time, or even after they’ve arrived on your site through an email newsletter.
Having direct conversations with your customers, allowing you to answer and address concerns right when they’re planning to buy is a powerful Ecommerce tactic.
Leverage user-generated content
User-generated content (UGC) is a great way to generate social proof. When prospective customers can identify with others who regularly purchase your products, they’ll feel more assurance and confidence. 89% of consumers worldwide read reviews before buying products.
UGC can take many forms, with one of the most effective types of UGC being pictures of customers actually using your products.
Reward loyal customers
Focusing on customer retention is a cost-effective way to increase online sales. Return customers account for 22% of a retailer’s revenue, while making up just 11% of the total customer base, according to Stitch Labs. They also spend 15% more over the course of a year.
One way we can help you to reward loyal and valued customers is through a customer loyalty program. There are many ways to benefit through extra incentives to purchase, pass on referrals, or keep your brand top of mind through automated reminders. A point-based program can be very effective - with its own point-based currency that can be redeemed for discounts, free shipping or free gifts.
Continual testing / learning / optimising
All on-page / off-page tactics are 100% measurable. As your digital partner, it is essential that we continually test and learn fast across all activity to ensure we delivery maximum ROAS for your Ecommerce business.