Some excellent news on the project front - we can now reveal we have launched an exciting project for the people of Paisley to raise funds for the redevelopment of their Museum.
We worked alongside the newly registered Scottish charitable trust, Paisley Museum Reimagined Ltd, who are responsible for raising £5 million for the redevelopment of the Museum - with the following key aims for this new digital presence: raise awareness, interest and donations.
The Approach
Paisley Museum Reimagined wanted a website which was fresh and modern looking to reflect the new museum. As with all projects, we began with a discovery sessions to grasp all requirements, how they wanted to present themselves during this campaign and how they wanted to educate potential donors about the history of Paisley and the role of the museum as a place of learning in the very heart of the town.
A visually striking website which engaged users who as potential donors was key. It was important that all aspects of this new website presented Paisley’s past, present and future and acted as a platform for the architects plans once the funding.
During the design and UX phases, it was recognised that taking a user on a journey through the website, from the town’s past to its future, allows the user to buy into the project and ultimately make a donation to the campaign.
The website also offers the opportunity to show many amazing pieces of art to promote the story of the town and the importance of the museum.
Integrating eTapestry
One of the key requirements of the brief was to generate donations and ensuring the website supported the team’s chosen CRM system, eTapestry.Our team developed a custom integration which meant information was supplied directly from the website to the CRM platform, improving efficiency and reducing input time.
This approach meant using a platform the client was already comfortable with and one robust enough for us to integrate into the front end of the website.
Stay Tuned
Graeme McLatchie is a Senior Marketing Officer with Renfrewshire Council, the local authority redeveloping the Museum.
Graeme said: “It was a pleasure to work with the team at Radiator on this project and we’re very happy with the finished product. It’s highly-attractive visually, but also a very accessible and functional website to navigate, which was important to us – we must ‘sell the story’ but also make it as simple as possible for donors to engage with us.
The design-and-build process was truly collaborative and the enthusiasm for the project from everyone at Radiator really shone through – again, this is reflected in the quality of the website.”
Stay tuned for updates on the success of the campaign and updates on the future of the Paisley Museum. We very much look forward to seeing how the site helps the charity achieve their goal of £5 million.
If you would like to help Paisley Museum Reimagined, and we know you do, you can visit the website at https://reimagined.paisleymuseum.org/
Posted by
Michael Wood
Senior Producer
Molly Sheridan
Digital Producer
